Services

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Panel Sourcing

We partner with vetted affiliates to ensure high-quality respondent recruitment. This includes placing banner ads on major websites and sending profiler surveys. Using multi-mode verification (Triple Opt-in), we filter respondents based on their survey responses, maintaining only unique and responsive participants. This continuous process removes low-quality respondents at every stage, ensuring unbiased and accurate representation of the target population.

Panel Quality

At APM Marketing, we ensure panel quality from the recruitment process through to project completion. We meticulously select panelists, focusing on their expertise and field experience, while also emphasizing accurate, reliable responses. Our 3-stage verification process includes digital fingerprinting and Relevant ID checks, guaranteeing each survey is completed by a unique, verified respondent. We continuously monitor panelists’ activities to ensure compliance with our quality standards, removing any that compromise data integrity. Additionally, we leverage advanced technology to filter out fraudulent or duplicated responses, maintaining the highest quality data for our clients across domain-specific online panels.

Speciality Panel

Panels are the cornerstone of our work, and we prioritize their success. Our quality policy upholds the standards and values we represent, extending to our panel management as well. Panel quality is assured from the recruitment stage through to project completion, ensuring accurate responses through careful selection of panelists. Alongside research methodologies, we conduct objective assessments of panelists’ expertise and experience in creating and managing panels. This thorough selection process has enabled us to build and manage numerous online panels, each comprised of domain-specific experts, ensuring successful outcomes and high-quality insights for our clients.

Panel Specification

APM Marketing is committed to maintaining the highest standards of panel quality, from recruitment to project completion. We carefully select panelists based on expertise and experience, ensuring reliable, domain-specific insights. Our unique, communicative approach to online market research guarantees effective, convenient surveys, while our adherence to ESOMAR’s ethical guidelines ensures integrity in data collection and analysis. With extensive geographical coverage and strong panel strength, we provide clients with the best possible information to guide strategic decisions. To learn more about our panel capabilities, please request our panel book for detailed insights.

Industries

We cater to a wide range of industries across various sectors. A brief list is provided below:

Consumer Goods
Healthcare and Pharmaceuticals
Technology and IT
Media and Entertainment
Energy and Utilities
Education and Training
Real Estate and Construction
Public Sector and Government

Research Specification

Research design is central to the research process, and our proposed designs are founded on principles that emphasize robust market research practices, reflecting a deep understanding of current technologies, markets, and trends. We tailor our research objectives to align with the client’s unique situation and decision-making needs. Our methodologies are carefully selected to meet research goals while respecting time and budget constraints.
We assess the strengths and weaknesses of various research options in relation to the client’s needs, offering the most suitable solution. Throughout the research program, we maintain the highest professional standards in both management and execution.

Customized Research

We recognize that businesses encounter unique challenges and require tailored research solutions. APM Marketing provides customized market research and intelligence services to organizations needing targeted insights for strategic planning. By understanding your specific needs, we apply creative and effective methodologies to deliver the right solutions, ensuring our research aligns with your business objectives.

Standard Research

Qualitative

With over 16 years of expertise, we excel in conducting various types of qualitative research studies, including:

Focus Groups: In-depth discussions with targeted groups to explore perceptions and opinions.
In-depth Interviews: One-on-one interviews to gain detailed insights into individual perspectives.
Ethnographic Studies: Observational research to understand consumer behavior in natural settings.

Quantitative

At APM Marketing, we design expert quantitative research studies with a focus on clear objectives, time constraints, and quality controls, delivering crisp, actionable results. As a leading online panel provider in the Gulf, we offer proprietary B2C and B2B panels, ensuring unbiased, engaged, and responsive panelists with high retention rates. Our expertise in sampling techniques aligns samples with national representative standards, and our local presence across Gulf and African markets enables efficient targeting of low-incidence groups. We conduct SMS-based surveys that are quick, economical, and reliable, providing instant data collection reports and impressive online dashboards. Our Perception Analyzer, a wireless handheld device, offers immediate feedback during focus groups and presentations, with results available for instant viewing or export in various formats.

Survey Programming

APM Marketing’s survey programming is a key component of our adaptable and scalable solutions for all market research needs. Our team excels in both online and offline surveys, utilizing advanced programming techniques such as response piping, complex skips, question and response randomization, intricate matrices, quota management, max diff, and multiple language support. We are proficient in ConfirmIT and SPSS Dimensions programming tools, as well as Android and iOS services for mobile surveys, ensuring comprehensive and precise data collection tailored to your research requirements.

Survey Hosting

APM Marketing provides comprehensive survey hosting and related services. Our servers and computing equipment are housed in secure data centers, monitored 24/7 with restricted access granted only through authorization. We ensure that confidential information about respondents and clients is stored on our in-house servers, protected by high-level security measures.

Language Translations

APM Marketing offers top-tier, hassle-free translation services with fast turnaround times globally. Our team of experts ensures that the work delivered is of the highest quality, unmatched by any competitor. Additionally, our industry expertise enhances the precision and relevance of our translation services.

Data Processing and Analysis

At APM Marketing, we analyze data by inspecting, cleaning, transforming, and modeling it to uncover valuable insights, draw conclusions, and support informed decision-making.

Online Dashboard Services

Data visualization is crucial for driving business actions. Our experts collaborate with your team to create innovative dashboards, scorecards, monitoring systems, and analytical outputs. Dashboards consolidate key metrics and reports, providing an overview of your most important data. They allow you to monitor essential metrics simultaneously, enabling quick assessments of account health and insights into correlations between different reports. We prioritize key elements that contribute to an effective dashboard, ensuring clarity and actionable insights.